Cinga ukuba uyahlekisa, uyile, kwaye kwenzeka ukuba uthande i-seltzer elungileyo rhoqo rhoqo? UkuKhanya kweBud kukukhangele.
NgoLwesithathu, u-Andy Goeler, usekela-Mongameli weNtengiso ye-Bud Light, ubhengeze nge-Instagram ukuba inkampani ngoku ifuna uncedo lwe-CMO entsha. Hayi, hayi iGosa eliyiNtloko leNtengiso, kodwa endaweni yoko, yiNtloko NGOKU Igosa.
Sichithe iminyaka eli-12 sisebenza ekuhambiseni i-seltzer ehluziweyo kahlanu ngeekhalori ezili-100 kunye neencasa ezine ezimnandi, kodwa ngandlela ithile silibale ukufaka esona sithako sibaluleke kakhulu kuyo nayiphi na i-seltzer elukhuni - memes, itsho ingxelo. Kungenxa yoko le nto sifikelela kuwe, memers zehlabathi, ngoncedo lwakho.
Ke, ubandakanya ntoni kanye kanye umsebenzi? Ngokwenkampani, ukuqesha okutsha kuyakuyila ii-seltzer memes zokwenyani zokwabelana nomhlaba ukuze abantu bancume- kwaye ngethemba lokuba banqwenela ukuthabatha i-seltzers ezimbalwa zeBud Light nazo.
Umlandeli uphakamisa itoti yokuKhanya kweBud ngexesha lomdlalo webhola Ityala: UPatrick McDermott / Getty Izithombe
Siyavuya ukuqesha iGosa eliyiNtloko le-Chief Meme le-brand ukusinceda ukuba sivelise iimemes ezizodwa zeBud Light Seltzer eziza kuncedisa kwaye ziqhubele phambili ulwazi ngakumbi malunga neeselters zethu ezingcamlayo, utshilo uGoeler kwingxelo.
Ngoku ukuya nge-18 kaSeptemba, abo banomdla kulo msebenzi banokufaka isicelo nge BudLightSeltzerNeedsMemes.com . Apho, abaviwa banokuzikhuphelela iitemplate zememe ukuqala ngokuzama izimvo zabo zeseltzer.
Ukuqeshwa kuya kulindeleka ukuba kwenziwe i-memes zentsholongwane ezili-10 kwaye wabelane ngazo kwimidiya yoluntu. Ukutshintshiselana, ingqesho entsha iya kubhatalwa i-5,000 yeedola ngenyanga kwiinyanga ezintathu. Bonke abafaki-zicelo baya kungeniswa ngokuzenzekelayo ukuze bafumane ithuba lokuphumelela i-Bud Light Seltzer. Ewe, bonke abafaki zicelo kufuneka babe neminyaka eyi-21 ubudala okanye ngaphezulu ukufaka isicelo. Qhubeka, bona ukuba unayo izakhono zememe ezilungileyo apha .