Kutyelelo lwakutsha nje lwaseNew York, uMaya Poulton wabhukisha igumbi e Esidlangalaleni . Usomashishini oneminyaka engama-35 ubudala kunye no-nerd wehotele ozichazayo, uyayithanda ihotele enamagumbi angama-367 ngendawo yehip yaseLower East Side, iiklasi zeyoga zasimahla, kunye nobuninzi beendawo ezithengisa ukutya kunye nokukhanya kwendalo kwindawo yokulinda esezantsi.
Iimpawu zehotele ezinje ngoLuntu zitya kakhulu kunakuqala kwizigidi zeminyaka ezihamba-hambe njengePoulton. Ingxaki, uphikisa, kukuba ukukhetha kunye nokugcina i-Intanethi kuhlala kuyinkqubo eyaphukileyo. Yena kunye nomsunguli womlingani uJoey Kotkins bajonge ukuyilungisa ngeqonga elitsha, Safara , evumela ababhalisile ukuba bakhethe kumawaka eehotele ezikhethwe ngesandla kwaye baphinde bafumane ukuya kuthi ga kwi-15% yemali yegumbi yokuhamba ngokuzayo. I-arhente ye-boutique yokuhamba ekwi-intanethi enengeniso evela kwimirhumo yobulungu, hayi kwiikomishini. U-Poulton uthi injongo yakhe enkulu kukuzisa elubala kunye nokusetyenziswa kwenkqubo yokubhukisha esele yenze okuninzi kule minyaka idlulileyo ukutyebisa ukuthandwa kwe-Expedia kunye neGoogle-kodwa kuncinci kakhulu ukudibanisa i-globetrotting 30-somethings neehotele abazokuzithanda.
Abaseki beklabhu yehotele yaseSafara Ityala: ngoncedo lwe SafaraIxesha lilungile. Millennials kulindeleke ukuba babhukishe malunga nesiqingatha seenqwelomoya, ngokweBoston Consulting Group . Okwangoku, a Uvavanyo lwe-2018 AARP bafumanise ukuba banokuphinda-phinda kabini iiBaby Boomers zokwandisa iihambo zomsebenzi baye kwiiholide, into enegama elingalunganga lokuhamba nge-bleisure. ISafara ikwazisa ngefayile ye- phakathi kokuxutywa kobunkokeli KwiQela le-Expedia, enye yee-behemoths ezihamba nge-Intanethi ezilawula indawo yentengiso ngoku. (Ukubamba ukubamba, umnini weKayak kunye nePriceline, yenye enye.)
ISafara, eyaqala ukusebenza ekuqaleni kukaJanuwari, isebenze kwimowudi ye-beta iinyanga ezimbalwa ngoku, inamakhulu aliqela abasebenzisi abavela e-US nase-UK ababonelela ngengxelo kwangoko kunye nedatha yomsebenzisi.
Abaseki beklabhu yehotele yaseSafara Ityala: ngoncedo lwe Safara