Igosa lezopolitiko: iMarriott International ithenge iiStarwood Hotels ngeedola ezili-12,2 zeedola ukwenza eyona nkampani inkulu yehotele ehlabathini. Kwaphela iiveki, bekuqikelelwa ukuba ngubani oza kuthenga i-Starwood-ngeminwe emininzi ekhomba kwi-Hyatt. Kodwa iMarriott, kunye neepotifoliyo zayo ezibanzi zeemveliso (kubandakanya uRitz-Carlton, Ukuqokelelwa kweAutograph, kunye neehotele zoHlelo) ufumene umntu oza kuba nethamsanqa.

I-Starwood kuya kufuneka ukuba iyeke ishishini layo ngaphambi kwexesha lokufumana. Kodwa enye inkampani iya kugqithisela kwizandla zikaMarriott & apos phakathi ku-2016: ukuba konke kuhamba ngokwesicwangciso. Nazi iiapos ukuba inokuthetha ntoni na kubahambi.

Ayizizo zonke ii-Starwood's Brands eziya kuyenza

Okwangoku, i-Starwood ineempawu ezisithoba kwiphothifoliyo yayo, kubandakanya iWestin, iSt. Regis, iAloft, kunye neW (ishumi elinamahemuhemu okuba izakuqalisa ngeenyanga ezithile ezizayo). Nje ukuba ukudityaniswa kwenzekile, kuyakubakho ukungafuneki, kuba iMarriott ineempawu ezili-19 phantsi kwesambrela sayo. Ngaba ii-Starwood kunye neeapos ezintsha zeTribute Hotels, ingqokelela yeLuxury, kunye nokuQokelelwa kweAutograph zonke zikhona njengeempawu ezahlukileyo phantsi kobunini bukaMarriott? Phantse akunjalo. Ngaba uSheraton, okhuphisana naye ixesha elide uMarriott, ekugqibeleni uza kufumana ulwazelelo lokugqibela? Oko kunokwenzeka ngokupheleleyo. Phantse sisiqinisekiso sokuba ukudityaniswa okuthile kuya kwenzeka apha endleleni.

Inkqubo yokunyaniseka ye-SPG ethandekayo iya kuXatyiswa-yaBanye abantu

Okwangoku, amanqaku e-Starwood axabisa malunga ne-22.68 yeedola kumanqaku ayi-1 000, ngokweedatha ezivela kwinkampani yokuqonda yokuhamba Ukuhambahamba -Elinye lawona manqanaba aphezulu okuhlangula ajikeleze. Isibini esinepotifoliyo enkulu yehotele, kunye nokukwazi ukuhambisa amanqaku kwiinqwelomoya ezingaphezulu kweshumi elinambini, kwaye kucacile ukuba kutheni i-SPG yayiyeyona nto iphambili kumdlalo wokuthembeka.

Uqikelelo lwamaxabiso eMarriott luthelekiswa ngokuthelekisa, kwi-8.92 yeedola kumanqaku ayi-1 000, ngokweWanderbat. Okwangoku, uxinzelelo oluphezulu lweemveliso ezifikelelekayo kwipotifoliyo yaseMarriott kuthetha ukuba amalungu adinga kuphela ukuchitha i-avareji ye- $ 2,000 ukufumana ubusuku bakhululekile, xa kuthelekiswa ne- $ 7,000 ephantse yafumana i-Starwood. Eyona nto ibalulekileyo? Amanqaku akho e-Starwood ngokuqinisekileyo aya kuncipha ngexabiso, kodwa ezi zimbini zeenkqubo ezithandwayo zokunyaniseka ngeenxa zonke-kwaye akukho nemihla yokumnyama ekubhukeni kwamagumbi asemgangathweni. Ngawo onke amathuba, kuya kubakho amanqanaba amaninzi okuhlangula emgceni, ngokunikwa ukwahlulwa kweempawu kwiphothifoliyo edibeneyo, kwaye amalungu kuya kufuneka ajonge ukuba zonke iipropathi zepremiyamu ziya kuthatha inxaxheba kule nkqubo. Utshintsho aluphumeleli kwaye awuzanga nokuba ubuncinci omnye unyaka, ke ngena imali ngeli xesha unako.

Iihotele ezizimeleyo ziya kubandezeleka

Cinga ngazo zonke iipropathi zokuziva u-indie ngoku zibandakanyiwe kwipotifoliyo yaseMarriott: yonke into esuka kwingqokelela yeLuxury ukuya kwiAutograph Collection kunye neehotele zoyilo, ezazisandula ukufunyanwa yiStarwood, ngoku ziya kumelwa phantsi kwenkqubo enye, enamandla yokunyaniseka. Abazimeleyo bokwenyani baya kudinga ukudibana kunye ukuze balwe nesigebenga sale milinganiselo.

UMarriott uya kuba yinto epholileyo kakhulu, uphawu oluqhubela phambili-ukuba ngaba banobuhlakani

I-Starwood yintshatsheli yentsha kushishino lwehotele. Baye bazisa zonke iintlobo zeempawu zeselfowuni ukusuka kwiinkonzo zeconcierge ukuya kwizitshixo zamagumbi, kunye nemveliso yehotele eyaphula umhlaba njengeebhotile zerobhothi kunye neenkonzo zokusasaza egumbini. Kwaye okwangoku, uMarriott ukwazile ukuthatha ezinye zezo zimvo kwaye aziphumeze kwinqanaba elibanzi kraca ngokukhawuleza kunokuba i-Starwood inokwenza. Ngokudibeneyo, banokutyhala imvulophu ukuqhubela phambili kwaye ngokukhawuleza-becinga ukuba i-red tape ayingeni endleleni yabo.