Phantse iminyaka eli-100 LEGO izise abantwana nabantu abadala kuyo yonke indawo uvuyo lokudlala olunyulu kunye nayo iiseti ezincinci vumela izizwe & apos; iingcinga zibaleka. Kwaye ngoku, inkampani imema abalandeli kwihlabathi liphela ukuba beze kubhiyozela indalo yeLEGO kunye.

'Ufuna ukusondela kwihlabathi LEGO? Sinovuyo kukuvumela ukuba ungene, 'i-LEGO yabelane ngesibhengezo. 'Kungenxa yoko le nto thina & iiapos zisingethe i-LEGO CON yethu yokuqala, amava akwi-Intanethi abalandeli beLEGO naphina!'

Nge-26 kaJuni nge-12 emva kwemini. I-ET kunye ne-9 i-PT, i-LEGO iya kuhlala-isifuthufuthu ngamava emizuzu engama-90 ukusuka kwikomkhulu layo eBillund, eDenmark. Ukuhamba bukhoma kuya kubandakanya ukonwatyiswa okuninzi, kunye nokujonga ngasemva kwe-the-scenes ukuba inkampani iqhubeka njani nokwenza izinto ezintsha kwiminikelo yayo. Umjelo uya kubandakanya ukwakhiwa okukhoyo, iindwendwe ezikhethekileyo, ii-Q kunye neeNgcali ezinje ngomyili we-LEGO uLydia Winters, kunye nokutyhilwa kokuqala komhlaba. Umnyhadala uya kubandakanya ukujongwa ngokusondeleyo kuseto lweTectonic LEGO kunye nokujonga iseti entsha yeSuper Mario ukuze abalandeli babone ukuba zeziphi & apos ezintsha kwaye bafunde iingcebiso kunye namacebo angaphakathi.

Yinto entsha. Yinto entsha. Kwaye zizonke ezikwi-intanethi, utshilo u-LEGO.

Kumsitho, i-LEGO ithi abalandeli baya kuthi bavote kulwakhiwo abalithandayo kunye nokwabelana ngezakhe izakhiwo ezizodwa kulo msitho. Baza kukwazi ukunxibelelana nabanye abalandeli 'ababelana ngokuthanda kwakho ngezitena.'

Ukuhamba bukhoma kuya kwenzeka kwiwebhusayithi yeLEGO kwaye kukhululekile ukuba ujoyine. Abo banomdla banokuthi babhalise kwincwadana yeendaba yosapho kwaye bafumane ulwazi ngakumbi nge-LEGO CON apho. Incwadana iya kuthumela izimvo zokudlala simahla, imiyalelo yokwakha, kunye neengcebiso ezingaphezulu 'zokufunda ngokudlala' ukuze ubhiyozele i-LEGO ngalo naluphi na usuku onqwenela ngalo. Jonga ifayile Inkampani kunye neapos; s iwebhusayithi ngakumbi kwizinto onokuzilindela kumsitho.