Yintsasa yenyanga kaSeptemba enelanga kwindawo yaseChicago eGold Coast, kwaye uIan Schrager uvuke ekuseni, ejikeleza ngevasi yeglasi ephethe igqabi lendlebe lendlovu enkulu, kwigumbi lokungenela ihotele yakhe entsha, iPublic Chicago. Wanxibe iyunifomu yakhe yehempe yehempe kunye nejean, uSchrager uyabhabha ejikeleza umoya, indawo yokungenisa eqaqambileyo yesakhiwo somhlaba sowe-1926, elungiselela iindwendwe zokuqala ukuba zingene kwaye zihlole umbono wakhe wamva nje.

Ukusebenza kwehotele kunezigidi ezihambahambayo, utshilo. Oko kunzima kumntu ogqibeleleyo. Amagumbi angama-285 kawonke-wonke, owayesakuba yi-Ambass East, yiprojekthi yokuqala ka-Ian Schrager njengehotele ezimeleyo ukusukela oko kwabakho intengiso ngonyaka ka-2008. Kwaye, uSchrager wongeza, yeyona nto ayithandayo. Ngokusebenzisana no-George Yabu no-Glenn Pushelberg, u-Schrager weza noyilo ngoncedo oluninzi oluvela ku-Anda Andrei, umakhi wezindlu owayenamehlo abukhali owayekunye naye ukusukela phakathi kwiminyaka yoo-1980, kunye namanye amalungu abasebenzi bakhe bexesha elide. .

Indoda evelise intambo yevelvet kwiStudiyo 54 kunye nehotele emoshakeleyo izama ukujonga okutsha: ihotele engafakwanga. USchrager ubona uphawu loLuntu njengophawu lwendlela ekhulayo kwishishini lokubuk 'iindwendwe, elithanda ukubandakanywa kukhetho olulodwa. Umbono kukudibanisa inkonzo yamaXesha amaNne ngokusebenziseka kunye nexabiso lokhetho lweenkonzo ezikhethiweyo ezinje ngeNkundla kaMarriott kunye neHilton Garden Inn (amagumbi aphindwe kabini kuLuntu aqala nge- $ 135). USchrager uthelekisa umxholo kunye namava okuthengisa kwivenkile yeApple: Ufumana into oyifunayo kwaye ulahle okungafunekiyo. Kukho utshintsho kwiparadigm kweli lizwe, uyachaza. Abantu bafuna ukuthozama. Nokuba banayo imali, abafuni kuyichitha ngokugqithileyo. Andiqondi ukuba ubunewunewu busekwe kwinto oyihlawulela into, utsho. Imalunga namava. Kwaye la mava amatsha agqityiwe ngentando yesininzi. Ukuqinisekisa nje ukuba loluntu luza kuba luluntu kangakanani, uSchrager waqalisa ukunika igama kwakhona Igumbi lePump, indawo yokutyela yehotele, eyayisakuba yindawo ekuthandwayo kuyo yee-celebs ezinje ngoMarilyn Monroe noHumphrey Bogart. Njengomqondiso wentlonipho kwii-foodies zaseChicago, waya kwiwebhusayithi kwaye wacela abantu ukuba bavote egameni. Ukhetho olukhulu: gcina igumbi lempompo.

Nangona wayewathanda amathambo esakhiwo, uSchrager wayefuna ukuvula indawo phakathi kwendawo yokutyela kunye nendawo yokwamkela iindwendwe. I-gestalt isenokungabina-frills, kodwa uSchrager usafuna ukuba abantu baxhomeke. Oku kuchasene noPhilippe Starck, utshilo. Kufana noAndrée Putman kwasekuqaleni. Uyilo alusonelanga. Kufuneka kubekho i-ethos, nayo. Kwaye ke imigangatho yemarble eluhlaza yanika ikhonkrithi emanyanisiweyo; Iimbinjana zamakhemikhali amadala ziphinde zavuselelwa njengeklasta enye yekristale ejinga emnyango. Indawo yokufikela abantu isebenza njengohlobo lweofisi yoluntu, enetafile enkulu yamaChristian Liaigre enezindlu ezintlanu zeekhompyuter zeMacBook Pro. Sisimo sokuzimela, esinikezelwa ngethamo lokutyikitya uSchrager wit: iwotshi enkulu ngasemva kwedesika ye-concierge inesandla somzuzu esibuyela umva. USchrager uyibiza ngokuba yiwotshi yakhe kaBenjamin.

Emuva kwigumbi lokungenisa, uSchrager ekugqibeleni wanelisekile ngokubekwa kwivasi yamagqabi kwaye udlulela kwiThala leencwadi, ibha yekofu emini kunye nendawo yokuphumla ebusuku. Iindonga zihonjiswe ngemifanekiso yolwimi-esidleleni ngumfoti ongumDatshi uHendrik Kerstens ngohlobo lweVermeer, ngaphandle kwamacici eeperile, iimodeli zinxiba ii-curler ezenziwe ngeenkonkxa zeCoca-Cola. Zombini ezi portraits kunye neentsika ezenziwe ngokhuni oluvuselelweyo zaphefumlelwa ngumsebenzi kaJoseph Bennett kunye neqela lemveliso emva komboniso owaziwayo ka-Alexander McQueen kwi-New York Metropolitan Museum of Art (Lo mfo yingqondi-uza kwenza ihotele yam elandelayo) . Nangona igumbi libonakala lingumxube ofanelekileyo wokuthambisa kunye nokunyonga-umlilo kwiziko lomlilo; Imidlalo yebhodi ebekwe ecaleni kwebhodi esecaleni-into malunga nebha yekofu, eyayiphefumlelwe ziivenkile zaseViennese kwaye ikhonza ikofu evela eLa Colombe, ayilunganga ncam. USchrager noAndrei zero kwikomityi yeyogathi yeplastiki ehleli ngaphezulu kwebha yekofu. USchrager ucaphuka ngexabiso le- $ 9 lexabiso. Uyayicaphukela indlela ebekwa ngayo irack yeqanda ngaphezulu kwebhokisi yeglasi apho iimuffins kunye neebhegels-zibhakwe zintsha rhoqo kusasa-ziboniswa.

Kwiphulo lakhe lokugcina iindleko ezongezelelekileyo zeendwendwe kunye nokuxinana kweentsimbi zincinci, uSchrager usebenze nzima ekwehliseni amaxabiso kuyo yonke indawo. Akukho zambatho zelinen eluhlaza (ezifumaneka kuphela xa kuceliwe), akukho mini-bar icaphukisayo igcwele iitshokholethi (ziyiPopchips, amandongomane, iBombay Sapphire gin, kunye nekepusi yoboya, eChicago, yeyona nto ikrelekrele okwangoku). Awuyi kufumana $ 5 imivalo kaHershey kwi-mini-bar, utshilo uSchrager, ovumayo ukuba uzithanda kakhulu ngabathengisi abanjengoTrader Joe's. Zonke iintlobo zabantu zithengisa apho — izityebi, amahlwempu. Ndiyathanda ukuba babe nembono ekhethekileyo kwaye abanakho ukhetho oluninzi. Ixabiso elifanelekileyo kodwa akukho ngaphantsi.

Kwaye ke lonke igumbi kuLuntu lenzeke ngokugqibeleleyo, kodwa ngeli xesha endaweni yezihlalo ezinemilenze emithathu kukho izitulo zelinen ezigqunyiweyo ezigqunywe njengeSchrager enye efumaneka kwintengiso yaseParis. Iindonga azivelanga kodwa ngenxa yesikrini esikhulu seflethi, iwotshi engaphezulu, kunye nothotho lweefoto zeenkomo zikaJean-Baptiste Mondino, ukujijeka iso kwimarike yenyama eyaziwayo yaseChicago. I-Wi-Fi isimahla. Inkonzo yegumbi iza kwisingxobo sephepha esimdaka endaweni yetreyi yesilivere. Ungayithatha uyokuyitya egumbini.

Ndiyayithanda, utshilo uSchrager. Ukuqala kwam kwishishini ubuhlawula i-7 yeedola yokuhambisa kunye nenkonzo yegumbi ithathe imizuzu engama-25. Oku kufika kwimizuzu emithandathu, kwaye ndiqhubeka ndityhala amaxabiso ezantsi. Ndiyibiza ngokuba ngamaxabiso okuhlawula. Uceba ukubasa — noluntu ngokubanzi — baye nakwezinye izixeko ezininzi, kuquka iNew York neLondon.

Kodwa mhlawumbi olona manyano lukhulu kuzo zonke — kwaye ngokuqinisekileyo olunokukholisa abamelwane bakhe — kukutya. Kwaye uSchrager ogqibeleleyo ufuna ixesha elide ukuba ulunge ngokuchanekileyo. Kuzo zombini iinkonzo zegumbi kunye nendawo yokutyela, wayefuna ukutya kube lula, kube mnandi, kube sempilweni, kwaye kungabizi, ke wabiza omnye wabapheki abathandayo, uJean-Georges Vongerichten, wamcela ukuba eze neABC Kitchen eChicago. Ukufika kwimenyu ebonisa izibhengezo zetheyibhile ezincinci zentengiso kunye nezinto ezinje ngoJean-Georges njengee-beet ezigcadiweyo ezine-yogurt eyenziwe endlwini, i-crab toast ene-lemon aioli, kunye ne-Wiener schnitzel, uSchrager wanyanzelisa ukugcina amaxabiso asezantsi kangangoko kunokwenzeka: isidlo sinye kuphela Ixabisa ngaphezulu kwe- $ 30. Utyikityo lukaJean-Georges dessert-i-ice cream sundae etyiwa ngokungakholelekiyo enamagqabi amandongomane, i-caramel popcorn, isosi yetshokholethi, kunye nokhrim otyhidiweyo- zii- $ 7 nje. Mhlawumbi njengesipho kuJean-Georges, uAndrei, uSchrager, kunye noYabu Pushelberg baphinde bacinga ngeGumbi lePompo ngetheyibhile yeqela elifunekayo kunye neebhokisi zokutyikitya, zonke zikhutshwe ngobukhulu begumbi elingumlinganiso weglosisi ethambileyo.

Emuva kwigumbi lokungenela ngosuku lokuvula, uSchrager uthatha kabini xa ehlola abafana abane abangamabhongo bephethe iibhegi. Ukujonga ebusweni, kucacile ukuba u-Ian Schrager kusafuneka ajonge umbono woluntu-rhoqo abantu, hayi iihipsters — kwenye yeehotele zakhe. Ngoboya babo bePatagonia kunye noobhaka baseNyakatho yobuso, aba bantu ngekhe bayenze yadlula ngentambo yevelvet yomzekeliso. Kodwa ngokuqinisekileyo bathenga kwiindawo ezifana neTrader Joe's.

KwiChicago yoluntu 1301 N. Urhulumente Pkwy .; Ngama-888 / 506-3471; yoshishinkunga.com ; iphindwe kabini ukusuka kwi-135 yeedola.

UKate Betts ngumbhali we Icon yemihla ngemihla: UMichelle Obama kunye naMandla eSitayile .