Ukusukela ngeminyaka yoo-1980, inani lababhinqileyo e-US liye lancipha ukusuka kuma-200 ukuya kwangama-15, kodwa uJägermeister udibene neProjekhthi yeBar Lesbian ukuphakamisa ulwazi nokuxhasa lamashishini xa eyidinga kakhulu.

Umkhankaso onophawu lwentengiso olwenziwe kwi-intanethi luhlobo olungenzi nzuzo kunye nophawu lotywala olufuna ukuzisa ulwazi olukhulu nenkxaso kwimivalo yamafanasini embalwa eseleyo kwilizwe lonke. Inikwe umhlaba ongagungqiyo ukuba imivalo kunye neeresityu bahlangabezana ngexesha lobhubhane we-COVID-19, ngoku kunakuqala lixesha lokuxhasa ezi ndawo ze-LGBTQ + ukuze babe nekamva lasemva kobhubhane.

Xa lo bhubhani wahlasela, ndafumanisa ukuba kwakusele kuphela ii-Lesbian Bar ezili-15 elizweni. Eli nani liyothusa kwaye alamkelekanga kwaphela. Ukuphulukana nenye kwezi ndawo zixabisekileyo kuneziphumo ezibi kubantu abangalunganga kweli lizwe, utshilo u-Erica Rose, umlawuli-kunye ne-Lesbian Bar Project, kwingxelo.

Njengenxalenye yephulo likaJägermeister's Save The Night (inyathelo lesisa lokuxhasa abasebenzi kushishino lwasebusuku), eli phulo lizisa Ividiyo yesibini ye-PSA yesibini , ibaliswa nguLea DeLaria ( I-Orenji nguMnyama oMnyama ), Eqaqambisa amandla kunye nokubaluleka kwale mivalo njengeendawo ezikhuselekileyo zabasetyhini abathandanayo, abantu abangabambisananga, kunye nabesilisa abadlulayo. Eli phulo likwaqulunqa uthotho lwamaxwebhu kwimbali yemivalo yamadoda athandana namanye kunye nefuthe lawo kwezentlalo.

Ukongeza, kukwakhona iwebhusayithi yomkhankaso eneefoto kunye nobungqina obuvela kubanini beebar, ulwazi oluthe kratya malunga nemivalo eli-15 eseleyo, kunye nengxowa-mali yomnikelo eya kuhlala inyanga. Iipesenti ezili-100 zayo yonke ingeniso iya kwahlulwa ngokulinganayo phakathi kwemivalo ethatha inxaxheba ukuxhasa la maziko kunye nabasebenzi.

Siyavuya ukuxhasa eli phulo kunye nomsebenzi walo wokugcina la maziko kunye nenkcubeko ekwabelwana ngayo kuluntu lwe-LGBTQIA, utshilo uCliff Rigano, uMlawuli weNkcubeko, Indlela yokuphila kunye nokuThengisa uMnyhadala eMast-Jägermeister US, kwingxelo. Le yintshukumo ebalulekileyo kuba la maziko ayinxalenye ebalulekileyo yobomi bobusuku kwaye iya kuvumela iiBhari zeLesbian ukuba ziqhubeke nokuchuma kungekuphela nje ngokulandela ubhubhane kodwa nakwizizukulwana ezizayo.

U-Jägermeister kutshanje uxhase i-Stonewall Inn Gives Back inyathelo lekhonsathi apho i-LGBTQIA + amagcisa kunye namahlakani ayenzileyo ukunyusa imali ye-LGBTQIA + abasebenzi basebusuku kwilizwe lonke.

Ngolwazi oluthe kratya malunga necebo lokuGcina uBusuku, ndwendwela i- Gcina iwebhusayithi yeNight . Ngolwazi oluthe kratya malunga neProjekthi ye-Lesbian Bar kunye nephulo layo, ndwendwela Iwebhusayithi yeProjekthi ye-Lesbian Bar .

UAndrea Romano ngumbhali ozimeleyo kwisiXeko saseNew York. Mlandele kuTwitter @theandrearomano.