Umongameli uDonald Trump ubenobudlelwane obunengxaki kunye nejeti yakhe yaseburhulumenteni, ekhalaza kwangoko ukuba inguqulelo entsha uBoeing ayesebenza kuyo ibiza kakhulu kwaye esongela ukurhoxisa ikhontrakthi. Kodwa ukungoneliseki kwakhe mvanje kukubukeka kwendiza ephindwe kabini njenge indawo yokuhlala kunye nomyalelo esibhakabhakeni.
Ngoku ka IiTeksi , UMongameli uTrump ufuna ukulahla i-livery ye-iconic ethe yahombisa i-Air Force One yeenqanawa okanye amashumi eminyaka, ekhalaza ukuba 'ukukhanya okuluhlaza okwesibhakabhaka okuqaqambileyo' ngumbala kaJackie Kennedy. IiTeksi uxela ukuba uMongameli angathanda ukubonakala ngakumbi eMelika.
Ngexesha likaJackie Kennedy njengebhinqa lokuqala, wafumana ukunconywa kwezigidi kwihlabathi liphela ngobabalo, ubuhle, kunye nesimbo sakhe. Ukhuthaze imvuselelo yoyilo kwi-White House nakwamanye amazwe.
Kodwa i-livery ye-Air Force One yayenziwe ngumntu onelifa elikhulu loyilo: utata woyilo lweshishini URaymond Loewy . U-Loewy wayengumyili waseMelika, owazalelwa eParis, kwaye edume kwihlabathi liphela ngoluhlu loyilo lweemizi-mveliso kunye neelogo ezisusela koomatshini beCoca Cola ukuya kwilogo ye-Exxon kwanakwimifanekiso ye-US Postal Service.
Umsebenzi wakhe wokuqala woyilo waqala xa wafudukela eNew York ngo-1919, emva kokugqiba inkonzo yakhe yasemkhosini kubunjineli ngexesha leMfazwe Yehlabathi I. Imifanekiso kaLoewy yavela kwiVogue naseHarper's Bazaar. Ubuye wasebenza kwimiboniso yeefestile zeSaks Fifth Avenue kunye neMacy's. Umsebenzi omkhulu kaLoewy wamzuzela indawo kwi uqweqwe lweMagazini yeXESHA ngo-Okthobha u-31, 1949, ejikelezwe zizinto ezininzi azidalileyo, kubandakanya iindiza, oololiwe kunye neemoto. Ubuye wavela kwiphepha leNew Yorker kubonisiwe kwiofisi yakhe yoyilo kunye neelogo zakhe ezingapheliyo .
I-Loewy yayinefilosofi yoyilo esekwe kakhulu kwaye iyasebenza, ikhetha ukusebenza okucocekileyo, okuhle nangaphezulu kokuhombisa.
Uyilo olulungileyo lugcina umsebenzisi onwabile, umvelisi omnyama kunye ne-esthete engafunekiyo, utshilo.
U-Loewy wayenomdla we-aerospace, enceda i-NASA ngokuphuhlisa ngaphezulu kwe-3,000 yoyilo lwenkqubo yendawo.
Usebenze kwiprojekthi ye-Air Force One ngesicelo sika-Mongameli John F. Kennedy kwaye wanikela ngomsebenzi kwinkonzo yesizwe. UMongameli uKennedy ukhethe uyilo ngombala oluhlaza okwesibhakabhaka kwaye wakhankanya ukuba oonobumba be 'United States of America' kufanele ukufana nokubhalwa kwesihloko kwiSibhengezo senkululeko.
Ingqondo yakhe yoyilo yokuqala yenqwelomoya kaMongameli, eqokelelweyo kwiMyuziyam yaseNew York yoBugcisa baNgoku ( MoMa ), yayiyinqwelomoya ye-Boeing 707 eyangena kwinkonzo ngo-1962.
Imodeli yama-747 ebhabha njengoMkhosi Womoya Womnye namhlanje khange ibenayo inqwelomoya yokuqala kude kube ngo-1969, kwaye eyokuqala i-VC-25s-747s eziguqulwe ngokukodwa ukuhlangabezana neemfuno zokhuseleko nezonxibelelwano zikaMongameli— zaziswa ngexesha lolawulo lukaMongameli George HW Bush. Kodwa, nangona inqwelomoya yatshintsha kwiminyaka emva kukaKennedy, u-Loewy's iconic livery uhlala ethe gqolo, uphawu olwamkeleka lula lwe-US kwihlabathi liphela.
Enye yemidwebo yokuqala kaLoewy, eMoMa, ibonisa umgca obomvu ukuxhasa i-ultramarine ekhanyayo. UMongameli uTrump unokubuyela nje kwibhodi yokuzoba kwaye angenise kwakhona isikimu sombala obomvu omhlophe noblowu kaLoewy, ehlonipha ilifa le-livery ngelixa esenza ukuba onwabe.
Ukuba uthathe isigqibo sokuzama into entsha ngokugqibeleleyo, ngekhe ibe lixesha lokuqala ukuba i-livery yaseMelika ishiye umyili odumileyo. I-American Airlines yafumana amanqaku amaninzi ngo-2013 ngenxa yokulahla logo yokhozi kunye noyilo lwe-livery nguMassimo Vignelli owayesebenzela inkampani yenqwelomoya ukusukela ngo-1967, kwaye eyitshintsha nge-logo entsha kunye ne-livery yi-Futurebrand. Uninzi ngoku lwenze uxolo lwalo ngenkangeleko entsha. Ewe, inqwelomoya kamongameli ifuzisela ngaphezu kwayo nayiphi na inqwelo moya.